The new Williams website was developed and integrated into the JSA Unified Content Management System. This allows key stakeholders from various departments to have granular assigned access to not only the Williams CMS but others under the Colorado Group.

A theme builder has been developed to allow the site's design to change easily via the Content Management System. The website look and feel can be altered at anytime with ease and speed. This future proofs the sites design, and ensures the design always remain fresh.

The theme builder allows the site to change with the market trends, which is often monthly and fortnightly.