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Super A-Mart needed a website that could deliver daily product database information, and link dynamically to store product details and pricing. All site content is easily maintained via a custom CMS.
The new Super A-Mart website follows the 'Super A-mart' branding. It features an intuitive administrable area (CMS) for Super A-Mart staff to update content, including careers area, product images and advertisting.
Advertising such as the Super A-marts National TVC campaigns and catalogues are placed online via the CMS. The site has utilised 'YouTube and FlipBook' to visually display the regular catalogues in an interactive 'page turning' manner.
Working with Super A-marts IT team, a daily database is supplied of the current product information. The website reads this database, which dynamically creates all product navigation, store details, and product descriptions & pricing to an online audience.
For the initial 2 weeks from launch, an online survey was run to capture user feedback for future website enhancements and ideas.
- Hundreds of new, active visitors each month (and growing!)
- High return rate per visitors looking for Super A-mart products
- Increase in store enquiries
- Real time product information online
- Flexible platform for ongoing updates and developments
- Rich Media use via YouTube with embedded videos
- Easy to administer content via back end CMS
- Store based searching and product enquiries
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