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The Picasso Exhibition was as world class event, the first ever major Picasso exhibition in the middle east. The exhibition of Masterpieces from the Musee National Picasso, Paris, was held at The Emirates Palace, Abu Dhabi. To build awareness of the exhibition and increase attendance, and online marketing campaign was required to drive traffic to the site, and publicise this ground breaking cultural event.
Online advertising Banners and electronic direct marketing were employed to rapidly increase traffic to site and build awareness of the event online. Effective banner designs were required in both Arabic and English, for distribution on many diverse websites from 'Time out Dubai' to 'Arabian Business', and needed to capture interest and promote the event.
The banners continued the strong styles established for the exhibition, and were designed and animated in several formats to suit each component and channel of the online campaign.
The adverts were served via a variety of networks and were developed to IAB standards as required.
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