JAG

As part of the Colorado group, JSA MassMedia have being work with JAG since 2007 providing them with an engaging web presence that has developed as the brand has continued to grow. A recent project undertaken for the brand, was the creation of an effective launch campaign around a new clothing line, JAG the black series.

The 'JAG the black' microsite was developed to promote a limited edition jeans range. A range that was so exclusive and limited JSA were required to developed a stock control counter for each product: when each hits zero that was it, no more available!

Given the success of this campaign, the black series has now been further developed into a permanent JAG range.