Since 2003, The Haines Group has worked with JSA Digital to strategically manage their growing group of websites. Some legacy system editing was required in the early days and when required each individual website has been redesigned and transitioned to the .NET CMS.

Each site is based on 2 alternative defined templates & style guides, but each template is redesigned to suit the individual brands colour schemes. Different boats have different markets, depending on the budget, so the website templates reflect the high and lower end of the markets.

Growing traffic numbers for online ‘researchers’ has meant that the websites are an important marketing tool, so ensuring the content is correct and updated quickly and easily was essential.
The websites utilise the same content management modules (back end), with both cost benefits to the client and editing and training benefits for internal staff resources.

Each of these projects are maintained by Haines Group staff, and JSA Digital supports design and maintenance requests as required.

All websites can be accessed from www.thehainesgroup.com.au