JSA Digital designed the idea and concept on an interactive and viral online game. The game was themed around side-show-alley with the simple goal to throw a ball at a set of tins to topple them over. With fun 'side-show-alley' sounds the game was simple and effective.

Regardless of your result, at the end of the game you were invited to forward the game to 3 friends, then you get entered into the competition to win free entry tickets.

High scores were recorded in a leaderboard area to promote competition, once you were in the draw your details were 'opted-in' to receive future email marketing.

The simple game & viral nature grew the EKKA marketing database to over 60,000 individual email addresses