When JSA commenced work with Colorado Group the majority of the existing websites were static and difficult to maintain or edit. Very quickly it was decided to put in place a new online communication strategy and website upgrade to ensure that the online environment reflected the offline promotions being driven by marketing.
Each website was developed and integrated into the JSA Unified .NET Content Management System. This allows key stakeholders from various departments to have granular assigned access to individual or multiple sites under the Colorado Group.
A theme builder module was implemented to allow each website's design template to change easily via the CMS. The website look and feel can be altered at anytime with ease and speed. The theme builder future-proofs the web site’s design and ensures the marketing always remain fresh. More importantly it enables the site to change with minimal time and cost.
To assist with new designs, theme changes, banner updates, and general content updates to the websites a dedicated JSA Digital account manager looks after the entire Colorado Group.
Currently Colorado have 7 brand website centrally managed and growing which include: