Abu Dhabi Tourism Authority

ADTA was established in 2004 under the Government of Abu Dhabi's economic diversification strategy. ADTA's Executive Management team approached JSA MassMedia with a requirement for a sophisticated digital multimedia tool for use during formal presentations to a variety of audiences.

Working closely with key stakeholders and utlising the extensive knoweldge gained from previous work in the region JSA MassMedia were able to deliver a multimedia presentation tool.

The multimedia presentation tool is a visually rich yet understated application which allows ADTA Management to undertake presentations with greater ease  and less hassle than traditional PowerPoint presentation methods.

A key feature of the tool was the design and subsequent adopting of a more stylish graphic interface that is aligned with ADTA's branding guidelines.